The Marcado 28 Blanco label was inspired by the unique and beautiful culture of Billy’s home state; a harmonious marriage of the Southwest and Mexican heritage known as Tex Mex. The central image is a take on an Alebrije, a mythical creature composed of an amalgam of animals adorned with bold patterns and vibrant colors.

The Alebrije is a highly recognized and ubiquitous type of Mexican folk art. They represent the beauty, magic and whimsy of Mexico; embodying a connectedness to all that is creative and ethereal. A variation of this concept of communion with animals can be found in many Mesoamerican cultures.

Billy’s ethos is embodied in a quote from her favorite artist, Frida Kahlo. “My art is the most honest expression of my being.” For Billy, that expression began as a child sketching in a notebook in South Texas and a life-long love of Mexican folk art: the magical, the colorful, the traditional motifs and religious iconography. Those inspirations come to life in her paintings, embroidery, beadwork and of coursing, her tattooing. In addition to her love of ink and art, Billy is currently writing, recording, and producing her first country album. Billy is also one hell of a two-step dancer, often found stomping her boots at Sam’s Town Point or White Horse, two of her favorite honkey tonks in ATX.

In the center of the Alebrije is a sugar skull, which celebrates a departed loved one whose life is honored on the Day of the Dead holiday. Framing the Alebrije is a sunburst halo, often represented in Aztec motifs.

Flanking the Alebrije is prickly pear nopal, a symbol of hope and endurance, and common sight in south Texas. The agave at the center is also prevalent in the landscape, one of few plants that can withstand the hot, arid climate. The agave yields many benefits, from medicinal to artisanal, and most notably to create the rich and delicious beverage we call Tequila.